Best Buy Hologram Social

In 2024, we created an entirely new campaign for Best Buy with an entirely new spokesperson, Gram. He’s the world’s first Holographic Spokesperson, and we made him into the face of the brand. That meant updating everything from broadcast to social. To make the spokeshologram concept work in social, we decided that Gram would act as an instigator for any videos. Think of him as Porky the Pig popping out of the Looney Tunes logo.

Back-to-School

Stand-alone social spots made for the 2024 back-to-school season.

Holidays

CTV and social spots made for the 2024 holiday season.

“Big as a Car” Social Video

Client: Samsung

“Lights” Social Video

Client: AMD

Copywriter: Tim Shumar

Art Directors: Randy, Tatum; Dain Larson

Directors: Buck Holzemer; Patrick Pierson

Production Partners: Drive Thru

Creative Directors: Ned Sundby-Munson; Michelle Cherland

Executive Creative Director: Bruce Bildsten

Agency: Best Buy Creative

Client: Best Buy