Best Buy Pre-Super Bowl 2023

TV / Digital Video

If you’re going to watch the Big Game, you’re going to need a big TV. And Best Buy is where you go for big TVs. This campaign ran before Super Bowl LVII to encourage fans who are thinking of making a TV upgrade before kickoff.

Winner: AdFed Minnesota, Bronze National/Regional TV Campaign

“Big Help” :30

Client: LG

“Party List” :30

Client: Samsung

Copywriter: Tim Shumar

Art Director: Randy Tatum

Director Team: Phil Morrison + Joe Ventura (JILL)

Production Partners: X-15

Post-Production Partners: HutchCo; Lime

Executive Creative Director: Bruce Bildsten

Agency: Best Buy Creative