@BestBuy Social

Below are a few videos, animations, and Tweets that I’ve worked hard on to get us internet likes.

Social videos

“May the 4th” / Social Video

How do you celebrate a made-up holiday for the biggest sci-fi franchise of all time? Write a text scroll.

Samsung Galaxy S22 / Social Video

The new Samsung Galaxy S22 allows for live video sharing during video calls. We parodied a historical-romance hunk to showcase that feature.

Asus ROG Ally / Social Video

With the Asus ROG Ally, you can play all of your games anywhere. We told that story with a fun-to-watch (and fun-to-shoot) video that ran across social.

“Weeeee-bike” / Social Video

Bikes are great. Bikes powered by electricity are better. And we have them at Best Buy.

“Bring Your Own Hot Tub” / Instagram Story

This tap-through-able Instagram story features the most essential of summer essentials — an inflatable hot tub.

“Tap to Crack” / Instagram Story

Easter gifts are in the egg. Tap to reveal them.

Tweets

Best Buy brand voice in 280 characters or less.

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Holiday Shorts / Pre-Roll

Like everything else in 2020, Best Buy’s holiday campaign was impacted by COVID-19. We couldn’t shoot live action so we got creative. Working with HouseSpecial in Portland, OR, we made whimsical and fun claymation pieces. Below are a few shorts that I worked on for pre-roll.

Copywriter: Tim Shumar

Art Directors: Jeremy Nelson; Ryan O’Hara Theisen; Trevor Burks; Randy Tatum

In-House Animators: Lee Yang; Kevin Kamin

Holiday Animation Partners: HouseSpecial (Portland, OR)

Creative Director: Joe Stefanson

Group Creative Director: Andy Miller

Executive Creative Director: Bruce Bildsten

Agency: Best Buy Creative

Client: Best Buy